Eastman Exports - Brand Story

Crafting the story of the brand behind brand

Eastman’s promise to global customer organisations has always been bringing multiple manufacturing facilities, product ranges and design-to-scalable production capabilities for knitwear. We were able to craft a unique positioning statement for the brand, making Eastman the brand behind brands. We showcased everything from creative design capabilities to infrastructure, and brought together a seamless whole as the brand story. We also brought in the social responsibility of Eastman, setting a benchmark for eco-conscious global clientele.