Seamlessly connecting different threads into unique stories. Across verticals.
The individual stories of LRT’s group verticals were brought together through a lucid portrayal of the group. The content was succinct, the angles to the story from a different perspective, and the narrative, a reflection of the group’s ethos. We standardised the various capabilities of all the group companies and crafted a tagline that sums up its core values: Understanding demands. Delivering value.
LRT is the undisputed global leader in manufacture and supply of ring travellers. In order to register the brand better, we shifted the entire brand strategy from traditional product and corporate promotions to audio-visual narratives for each product.
The engineering division is the fastest growing arm of LRT and we have always been ready with the necessary creatives and content that projects their fast paced expansion.
LEED is an environment engineering focussed company that we created a unique narrative for. The story highlights its commitment to bettering the planet.
Lakshmi Caipo has always been innovation within a given environment. With just one addition to a manufacturing set up, traditional yarn can be transformed into yarn for the fashion industry. And we simply captured that differentiating essence.
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